I’ll be working with a PR company/individual on EXO ONE’s PR/Marketing, probably in an hourly consulting capacity. I plan to write my own marketing plans and timeline, then get the experts to essentially OK it before I proceed. I started this process yesterday, and while I have a large number of scattered notes and documents, there is no master plan document anywhere which covers all bases, and which I’d be happy to send to anyone. So I’m continuing to work on it today so that when I’m ready to start working with someone we can hit the ground running.
Just some of the resources I’ve used to gather PR/Marketing advice includes (and I’ll leave you to Google them!):
- Thomas Reisenegger’s (from ICO partners) GDC talks
- GDC talks in general. I’ve watched so many they all blur into one
- Game to Market eBook
- Pixel Prospectors Marketing Guide
- Indie Game Girl
Wot I Actually Did Today
- SWOT (strengths, weaknesses, opportunities, threats + how to mitigate and capitalise on them)
- Elevator pitch tweaks
- Similar games research, market sizes
- Identifying similar features from similar games
- Objectives (sales, timelines)
- More thinking/research on game naming
- Assembling some initial quotes from press
- Reading developer interviews from Game to Market ebook
- Product USPs and tone keywords.
Fun, no…? I enjoy reading about and learning about this stuff, but don’t exactly like actually doing it!
I probably have another day or half day of this to go before returning to the fun stuff.
Until then…!